ImageFX

Art Direction using generative AI

Art Direction using generative AI

All images created using Imagen 3

Project Details

I was brought on by Google to oversee development of an image library created by using ImageFX. This cutting-edge AI tool is powered by Imagen 3, Google's unreleased text-to-image model. I engineered well crafted prompts to ensure that the image outputs would reflect a higher level of taste. To accomplish this, I explored how the model responded to different photographic and artistic techniques, as well as provided technical direction such as lighting and angles. As an experienced Art Director, I was able to push the model to create high quality assets that can be used in marketing and branding materials. All images were created without referencing any artists name or IP in the prompt.

Client

Sector

Category

Year

Google

AI

Prompt Engineering

2024

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©2024 Alli Berk

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©2024 Alli Berk